EXEDY Officially Launches New MAP Policy

EXEDY Officially Launches New MAP Policy

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EXEDY manufactures the best engineered, highest quality Original Equipment and Performance Clutch kits and Drive Train components in the industry. All of our products are positioned to be competitively priced while maintaining a competitive margin for our distributors and retailers. EXEDY customers who discount our products affect the relative and perceived value of the products, which has a negative impact on our brand strategy. In our effort to protect the pricing integrity of the EXEDY brand and its products, we will be implementing a new Minimum Advertised Pricing policy (MAP), which is now live.

You can view the MAP Policy below along with an explanation / FAQ of the policy itself.